The Sterling Towers by Omniyat

Rising above the sought-after area of Business Bay, The Sterling is an upcoming freehold residential development by Omniyat, consisting of platinum twin 28-storey towers called East House and West House, with a façade featuring a matte silver finish. The development is the epitome of understated sophistication. The creator of The Sterling’s elegant interiors is the world-renowned Hong Kong-born architect, Steve Leung, who is also the mastermind behind the iconic Atlantis The Palm. The development offers an extensive selection of fully-furnished studios and 1-4 bedroom apartments with top-of-the-line European appliances. That being said, interested real estate investors and end-users can also choose from a range of lofts, 4-bedroom penthouses and 4-bedroom townhouses, besides studios and 1-2 bedroom garden units. The construction of the project started in 2014 and is due for completion in Q4 2022.

The sizes of the available properties range from 393 sq. ft – 6,602 sq. ft. and each residence will have from 1 to 6 allocated parking spaces, depending on the unit area and type, for the utmost convenience of homeowners. To create as much space as possible, the properties will boast 9 ft high ceilings and there will be no columns or obstructive structures as part of the interiors. Not forgetting full-height double glazing with a German Wilcona lift and a slide façade system.

The Sterling Towers

Among other defining features worth mentioning is the marble flooring across the total area of residences and marble walls in the kitchens and master bathrooms. The master bathrooms will have a rain shower and a bath installed and each bathroom will consist of stylish Bagno Design sanitary ware and vanity counters with double sinks. Furthermore, residents of The Sterling will have state-of-the-art Italian kitchens at their disposal, with quartz countertops and a breakfast bar. Kitchens will contain a Siemens gas cooktop and a gas oven, as well as integrated SMEG appliances, such as a dishwasher, a fridge/freezer and a kitchen hood.

Moreover, homeowners will be able to benefit from bespoke crafted, fitted wardrobes and walk-in closets with full-height mirrors and integrated lighting. At the same time, large terraces with glass balustrades will be accessible both from the living room and bedrooms, providing unparalleled views of the Dubai Water Canal. The master developer also plans to include a home automation system which will remotely control air conditioning, curtains, lighting, appliances, security and technology. Thus, residents will be able to adjust the features in their homes seamlessly with the help of cutting-edge sensors and switches connected to an intelligent and intuitive central hub. And of course, all properties will be fully pre-wired for high-speed internet and phone lines. Meanwhile, palatial penthouses will house ultra-refined private rooftop terraces which will not be available in any other unit types.

Due for completion in Q4 2022, The Sterling will boast an array of outstanding amenities to provide resort-like style living in the heart of Dubai. In fact, each tower will contain its own pool platform with spacious cabanas set amongst luscious palm trees, where homeowners can unwind and spend time with their family and friends. Additionally, each tower will boast the following dedicated facilities:

• Wellness center
• State-of-the-art gym
• 24-hour concierge and security services
• Changing rooms
• Multipurpose room opening onto the podium garden
• Outdoor swimming pool of 98 ft with a wet deck lounge
• 2 landscaped gardens with seating and entertainment zones
• 3 passenger elevators and 1 service elevator

Property Prices

The initial cost for an exquisite 1-bedroom apartment in The Sterling is set at AED 1,382,000 (USD 380,000). If you are interested in properties in Business Bay, you can also take a look at The Pad tower, which is adjacent to The Sterling. Also developed by Omniyat, it offers an extensive range of ready to move in 1 and 2- bedroom apartments at the starting price of AED 850K (USD 232K).

Situated next to the Dubai Water Canal, Asayel St, Financial Center Rd and Marasi Dr, The Sterling ensures an easy commute using a private vehicle, transport links and marine transportation. In fact, residents will be able to reach Dubai International Financial Center, the newly announced cryptocurrency hub; Dubai World Trade Center and Dubai International Airport within less than 20 minutes. Within walking distance are numerous transport stops such as Coral Tower 2, Canal Views Hotel Apartments 2, Canal Views Hotel Apartments 1 and Al Wajeha Al Mayeah Marine Transport Station, just to name a few.

The Sterling will be surrounded by medical and institutional facilities, grocery stores and banks, so residents will barely have to leave their homes for day-to-day essentials. Within a radius of a 15-minute walk, it will be possible to reach:

• Express English Language Center
• Carrefour Market
• Spinneys supermarket
• Blossom Downtown Nursery
• Jumeirah International Nursery
• RAKBANK – Elite Center Branch
• Amana Healthcare

Not forgetting a range of luxury hotels and exciting attractions that are located within a maximum of 10 minutes in the neighbouring area of Downtown Dubai. These include, but are not limited to:

• The Dubai Mall
• Dubai Fountains
• The Burj Khalifa
• Burj Park by Emaar
• Souk Al Bahar
• The Address Downtown
• Palace Downtown

Economic Appeal

Taking into account that Business Bay will become a centralized financial hub, along with Downtown Dubai, as per the 2040 Urban Master Plan, properties such as The Sterling will continue to gain in value. Moreover, this initiative is expected to create a spike in demand both for properties for sale and to rent. And of course, due to the strategic location of The Sterling on Dubai Water Canal, it will appeal to both tourists for a short-term rental and to entrepreneurs and business professionals seeking to manage or relocate their business in the thriving commercial area. As of Q4 2021, Business Bay generates ROI of 5.08%, while the minimum annual rental price in similar developments is AED 52K (USD 14K). Thus, you can acquire a residence here both for your own private use and to generate a long-term income.

Additionally, when buying a residence in The Sterling, you will benefit from exclusive membership, which provides many perks, including a range of bespoke services. And you will also become eligible for a 3-year investor visa, once the development is completed. The minimum investment sum to obtain this type of visa is set at AED 750K (USD 205K) and the visa can be renewed as many times as possible. In addition, it includes family sponsorship, which means you can relocate to the UAE with your children and spouse.